Let’s not forget that MoviePass first created the $9.95/mo. plan on June 18, 2025, not even nine months ago! Their membership numbers soared, passing two million, and then their CEO, and public relations specialist, Mitch Lowe, started bragging to anyone who’d listen that not only was MoviePass using member cell phones to track their GPS activity, including driving habits, but they were selling member data at bargain rates. Paging Cambridge Analytica, paging Cambridge Analytica
Six weeks later, on April 17,Lowe walked those comments back, blaming the bragging on a binger. You know how it is guys, you lose track, have a few too many, throw up on your mom’s couch, and brag about how big your user metrics are (fucking huge–huge enough to make someone pay for the pleasure to see!).
In the intervening two weeks, the plan changes happened and then un-happened in quick succession.
But in this no-news, fake news era of saying anything you please, maybe the old adage of any press is good press will hold true for MoviePass. In the meantime, I plan to see as many movies as my schedule allows, with my purportedly grand-fathered in MoviePass plan ($9.95/mo.).
MoviePass Backtracks, Resumes Its Popular “One Movie Per Day” Monthly Plan[/Film]
